Manuel Ridocci → Art director and Visual artist with a background on graphic design and photography. He currently manages his boutique design studio between London and Madrid. He specialises in art direction, branding and visual identity, photography, editorial and spatial design in the fields of fashion, art, culture and hospitality. The main interest in his creative work is finding the right balance between elegance and functionality both conceptually and aesthetically across all print and digital platforms. He studied at Central Saint Martins in London and IED and Escuela Superior de Diseño in Madrid. Also at ISIA-Werkplaats Summer School (Urbino) and Typography Summer School (London). Before setting up his own studio he has been working during more than ten years in many agencies and design studios such as Pentagram, DesignStudio, Hotel Creative or MOX in London and Superunion and Erretres in Madrid.